3 Common Mistakes with Soft Proofing
You may know that soft proofing is a valuable tool which allows you to simulate on your screen how colors and tones will print. It takes into consideration the whiteness of the paper and how in-gamut these tones are. Programs like Lightroom and Photoshop, which happen to be the two most used programs for soft proofing even provide you gamut warnings which show you if certain tones in your soft proof preview may run into limitations. In other words the printer might or might not be able to achieve those tones. There are plenty of tutorials on YouTube on how to soft proof and many of our customers do utilize soft proofing but it is something you cannot do halfway. Its an all or nothing process otherwise your example preview may not be accurate. Below are a three common mistakes we see when people soft proof.
Photographing the Blood Moon
Jim Landers, founder of Landers Photo School (LandersPhotoSchool.com) is a good friend of mine and incredible photography instructor. Take a look at his article on photographing the blood moon. The moon turning into a reddish color happens once in a while. Astronomers say this one on September 27, 2015 is a little unique because of the way things line up but if you miss out this time, there will be others.
Update in Fine Art Paper Order History
If you usually order your prints on the "Fine Art Paper" under the "Fine Art Paper" category, you will now find that in your order history and elsewhere on our website you will see it labeled as "Fine Art Paper Velvet". Same paper but just worded more descriptively. It's true name, but too long to fit in some places, is Moab Somerset Enhanced Velvet. It is also known under other labels as Epson Somerset Velvet, Canon Enhanced Velvet, etc. Years ago when we first carried this it was our only fine art paper so we simply called it "Fine Art Paper" not realizing that producing prints on paper was going to eventually overshadow our canvas printing services. We still produce a lot of canvas prints, but really found our new love in producing highly colorful and vivid prints on various papers. This led to more and more papers types being offered.
Last week was quite an exciting week for us and will keep us moving forward this week at full throttle. We introduced a new paper just the week prior which received an incredible response. We shipped out the first batch of our new wood prints. We just made some improvements to our new Web API and started looking for seasonal help for the last quarter of this year.
Callling All Artists and Photographers
We are in the process of producing a new layout for our company folder. This is the same folder we use for our starter kits and a number of miscellaneous needs. On the back we plan to display the work of 6 to 8 artists and photographers, preferably 50/50, which reflects the type of imagery that we print at FinerWorks. Below that we want to include a small thumbnail portrait of the individual artist and a 15 to 20 word statement as to why that artist or photographer chooses to use FinerWorks to as a color lab they use. Myself, Brian and our Production Manager will be making the selection. A $100 gift card / voucher will be awarded to those that were selected and we will include a preview of the final layout in one of our newsletters.