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Theo's Tips & Guide to Digital Printing
Digital Artist

James M. Theopistos

 
FinerWorks Media, LLC
San Antonio, TX

James "Theo" Theopistos, the founder of FinerWorks Media, LLC. started in the digital inkjet printing industry in the 1990s when as a digital artist and photo hobbyist, he wanted to find ways to output his work in a unique fashion. This eventually led him to experimenting with printing directly to canvas.

Even though printing on canvas had been around for some time, specifically for the giclee industry, the resources and knowledge for people to do it themselves were limited. Once he was able to find the supplies and equipment he needed, other artists and photographers began to approach him to request their work also be printed on canvas. Eventually it resulted in the development of FinerWorks.com. In addition to canvas printing, FinerWorks also provides fine art papers for giclee printing and regular photo lab services.

Currently James divides his time between various technology related ventures and assisting as needed with FinerWorks.com

Recent Blog Posts

Excuse the Mess, We've Moved
Please excuse the mess but we have officially relocated into a larger production facility.Within just under a year we had outgrown our previous location. As our order volume increased and new staff was added late last year it was necessary to start to explore moving again. Fortunately there was space available within our existing center so our new front door is less then 100 feet from our previous entrance.

Photography as Art Debate
In the art world there are always going to be those that seem to disparage photography by implying it is not art. Some of those would instead label it more as a technology to capture imagery. Case in point is an article that recently posted to the Guardian in which Jonathan Jones an art critic made the statement that a photograph which sold for 6.5 million was merely like a “posh poster you might find framed in a pretentious hotel room”. His premise stems from a reaction to a previous article he wrote in which he implied that photography does not belong in galleries. To be fair he does not exactly state that photography is not something to be appreciated, but he definately does not appear as if he holds if to the same esteem. His implication is that photography is lifeless and flat as an art form. While I don't agree with his premise, after speaking with photographers over the years I believe he is not alone in his sentiment. Professional critics rarely set the standard in my book, but I suspect the mainstream art market tends to lean in his direction. I base this from talking with photographers who tell me it seems to be challenging to locate galleries willing to carry their work even when they know from their successes that their work does sell. I tell them, its not easy for traditional artists either. Far be it for me to not encourage any photographer working toward entering into the art market but be prepared to knock on the doors of a few more galleries until you find those that do see photography as art.

FinerWorks is Moving Again
We are moving again. Technically we are only going to be expanding our production center by moving to a larger area within the same business complex. This will be approximately twice the size of our current location. I won't say this was unexpected but perhaps just not anticipated to be so soon. We moved almost a year ago to our existing production center due to the necessity of more space. This has allowed us to offer more product options and make the production process more efficient. But last December, which is traditionally our busiest month, we had doubts if that was going to be suitable even with the addition of new employees last year within our production department.

Interactive Video - Selling My Prints Inventory
Setting up prints to sell in your galleries is a free service that we offer. Because it is free we do not really provide any one on one support by phone. Only online or by e-mail. If you do call, you will politely be directed to a page such as this or our help page by one of our phone customer service reps. Fortunately the process is not as difficult as it might seem. Just understand that you will need an active PayPal account and any prints you sell will not automatically be sent to us to print. You will need to turn around and place an order with us if you want us to ship it to your buyer. The reason for this at this time is some of our artists and photographers do indeed keep a physical inventory of their prints and want to ship their prints to their customers themselves. Our goal is to in the future make this more turnkey but for now we have a new interactive video which shows how to setup your virtual prints inventory. Click the full-screen icon when video starts for the interactive menu.

Color Perceptions and Our Mind
I trust color about as much as I trust the news to get every story right the first time. Ironically I saw something in the news which was very interesting about a blue and black dress that many people were seeing as white and gold. It was an interesting phenomena. There were a number of theories but it seemed likely to stem from how the eye registers colors with different people. It reminded me on an instance in which an image we printed on canvas for a customer was not looking correct but it turned out it was printing exactly as she intended but we were not seeing it.

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