Theo's Tips & Guide to Digital Printing

Digital Artist James M. Theopistos

FinerWorks Media, LLC
http://finerworks.com
San Antonio, TX

James "Theo" Theopistos, the founder of FinerWorks Media, LLC. started in the digital inkjet printing industry in the 1990s when as a digital artist and photo hobbyist, he wanted to find ways to output his work in a unique fashion. This eventually led him to experimenting with printing directly to canvas.

Even though printing on canvas had been around for some time, specifically for the giclee industry, the resources and knowledge for people to do it themselves were limited. Once he was able to find the supplies and equipment he needed, other artists and photographers began to approach him to request their work also be printed on canvas. Eventually it resulted in the development of FinerWorks.com. In addition to canvas printing, FinerWorks also provides fine art papers for giclee printing and regular photo lab services.

Currently James divides his time between various technology related ventures and assisting as needed with FinerWorks.com

Recent Blog Posts

FinerWorks Moving to a New Building
FinerWorks is moving. Well actually our San Antonio based production facility is just going to be moving into a new building around the corner before May 1. Our current facility has served us well the past few years, but as the demand for our printing has increased through sites like FinerWorks.com, some of our sister sites as well as the large orders by corporate customers we found it was necessary to make this move. Internally we will be working around the move but since production usually operates within a 1-3 business day window any impact this has will likely not be noticable to orders shipping out.

Two New Post Office Shipping Options
Thanks to a great suggestion from one of our artists who uses us on a regular basis to have prints dropshipped to her customers I am happy to announce a couple new shipping options. We wanted to help people like her who ship a lot of 16x20 prints avoid having to select UPS Ground. While I am overall happy with UPS Ground it costs $14.95 versus $9.95, won't allow shipping to PO Boxes in most cases and in many cases has a longer transit time without Saturday delivery. Rather than raising the rates for Priority Mail and Express mail we setup offer an upgraded version to the two called "Priority Mail Large" and "Express Mail Large". They are a few dollargs move but will these "Large" versions let you ship prints flat up to 16x20. In addition it can be a solution to those that want their paper prints shipped in a little more robust packaging than the normal flat mailers.

Select Gallery Moderator
A few months back I had an artist tell me he was looking for a new site to setup a personal gallery. He said the site he had been using had been okay up until then but appeared to be going down hill or was not being actively moderated like it once was. He sounded disappointed when he said this so I asked him what had happened which had turned him off so much. He said the site was turning into a photo sharing site and was losing it’s art community feel. People were posting anything and everything from selfies (those are photos people take of themselves with their iPhones or other smartphone) to vacation snap shots.

Scanning vs Photographing Artwork
Sometimes it seems we receive the same question from multiple people all within a brief time frame. In this case the common question we were getting last week and over the weekend was whether it was better to scan or photograph artwork when preparing images for printing. In a nutshell there are pros and cons for both options. Here I am going to list my own personal feelings however feel free to agree or disagree and leave your comments. For instance, I have a photography friend who would probably feel the photography option is better and if I had his skill in photography, especially when achieving proper color balance in photography I might feel the same.

Make Your Buyers Happy
Having your orders drop shipped makes the process of printing and shipping your art to your customers easier than before. It eliminates some of the time and stress associated with doing it all yourself. When you consider the expense of materials to make a print, cost of shipping, shipping supplies, not to mention the time spent actually making the order and possibly time waiting in line at the post office to ship it, a service like ours is perfect if you are getting started in the art print market. With your printing and shipping infrastructure taken care you can spend more time on your art and your customers. Attracting new buyers and making them happy customers should be a top priority. Making them happy buyers is one of the best things you can do for yourself if you are building a successful art based business.

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