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Theo's Tips & Guide to Digital Printing
Digital Artist

James M. Theopistos

FinerWorks Media, LLC
San Antonio, TX

James "Theo" Theopistos, the founder of FinerWorks Media, LLC. started in the digital inkjet printing industry in the 1990s when as a digital artist and photo hobbyist, he wanted to find ways to output his work in a unique fashion. This eventually led him to experimenting with printing directly to canvas.

Even though printing on canvas had been around for some time, specifically for the giclee industry, the resources and knowledge for people to do it themselves were limited. Once he was able to find the supplies and equipment he needed, other artists and photographers began to approach him to request their work also be printed on canvas. Eventually it resulted in the development of In addition to canvas printing, FinerWorks also provides fine art papers for giclee printing and regular photo lab services.

Currently James divides his time between various technology related ventures and assisting as needed with

Recent Blog Posts

Making Buyers Happy
Making buyers of your giclee prints happy is all about communication. The other day a photographer stopped in to pickup a print. During his visit he mentioned how one of his very demanding clients had been testing his patience. Specifically for the print which he was picking up, it was the third attempt of a 16x20 portrait on canvas. He said first the client had waited forever in making a decision on the photo to be printed. And when it finally was turned into a print she noticed it had an error in the actual image which he had forgotten to remove. After making the correction and reprinting it, the customer decided she wanted a different photo from the photo shoot to be used. Because the new shot she had decided on was a little out of focus he suspected she would not be happy with that one either even after he had warned her of the potential problem. He had spent quite a bit of time correcting it the best he could, submitted it to be printed but as he was on his way to pick it up, she called him and said she was thinking about switching to a different image. His frustration with the client was obvious but fortunately this photographer is really good at putting on a good facade in front of his clients and he bends over backwards to satisfy them with the appearance of both grace and professionalism without a hint of his personal feelings being known. I knew that eventually this client would be a happy client as a result even if in the end the barely broke even as a result of the time and effort he had placed on this particular portrait session.

How Much is Your Time Worth
One of the beauties of prints versus originals works of art is the simple fact it has the potential to pay dividends in the form of ongoing revenue that only stops when you decide it has to stop. If you sold a painting that took you 50 hours to complete and then turned around and sold it for for $1000, later prints have the potential to allow you to continue to resell the concept behind that original work over and over again. Let us assume that over the course of a few years you sold a hundred prints at $100 each, your total gross from that one painting would be $11,000. That is $220 per hour. Not bad! But in the real world it is not quite so simple. It may have taken you 50 hours to complete the painting but what about all the time devoted to placing those prints for sale, not to mention time it takes to fulfill or have the orders fulfilled.

What's in New November 2015
We have plowed into our busiest time of year at full speed. We have at least two things to announce which have come about quite suddenly. First, and most exciting to many of our customers is that we changed to a higher quality gloss canvas that many of our professionals who have used various high end color labs will likely be familiar with. Second we because we are getting much busier, we are extending our hours into the weekend both for production and customer service.

What File Types Should You Submit
You might know that there is a wide range of image file types. The majority of types were pretty much decided upon years ago with many of them made mainstream by both the web as well as software firms such as Adobe. The most popular type is the JPG. Most digital cameras will offer to allow you to use this one to save your photos, plus maybe one or two additional "high quality" ones. JPG also tends to be the type mobile devices and tablets like to shoot and save photos in. Another popular one used to be Bitmap which likely gained its popularity with Windows users since that was the main one Microsoft Paint prompted you to save images. The web also early on introduced other types such as PNG as well as GIF. These handful of ways to save an image only scratch the surface of what out out there. As a result people always want to know when it comes to printing, what is best or at least what type of file we prefer at FinerWorks.

Reviews and the Importance of Soliciting Followup
For many of our customers, we are getting into the season where print sales start to take off. This is true for those that create commissioned one of a kind prints for their clients just as much as for artists selling open edition prints online or even at various art festivals. For some of us, this is their first time around the block when it comes to making some substantial sales during the holidays. It can even be intimidating at first because we as artists want everything to run smoothly. And if we are not new to this maybe we are trying to coordinate a number of different orders. What also happens to some of us is the realization that our creations, whether it be photography or something else, actually has potential to be collected outside our immediate circle of friends and family. Real buyers want to buy our work! But while that may be so, its not uncommon for us to loose focus on on the big picture and ignore some new opportunities in front of us that will promote more sales later on.

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